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Circular Fashion, Are you interested?

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I’ve never wanted to just post quotes and figures to scare people on how bad the Fashion Industry is because ultimately Fashion is the one thing I REALLY LOVE and it’s a huge driver for the UK economy. I’ve loved clothes and shoes since I was about 5 years old and I’ve always known what I wanted to wear. I don’t think I’ll ever not be excited about wearing new clothes & accessories. I intentionally used the word new because I wanted to highlight that new doesn’t always have to mean brand new, it can just mean new for you. It could be something reworked, recycled, second hand, rented or borrowed, really it’s all about something that fulfils your needs and wants.
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Instead I’ve decided I want to share more resources in 2021, like articles on innovation, interesting ideas and concepts I come across or people I think are doing really good things for the industry. The most exciting thing in the Fashion Industry right now is that we’re living through the most disruptive phase that will ultimately lead to change, better working practices, recycling, reusing and how we manufacture. 
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I want to let you decide the information your ready to absorb based on what feels most important to you, because right now we’re on information overload. So here’s a great article I read this week about moving to a more circular fashion industry and also a look at some new and exciting recycling technology.
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First up; This article about a more circular fashion industry, it starts with the challenges in scaling circularity but if you keep reading I love how it gives bullet point breakdowns of what companies should do.
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The Green Machine in Tai Po, Hong Kong; Picture courtesy of H&M Foundation website. 

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Secondly; information about H&M’s new Green Machine technology, a fabric recycling solution. The first with the ability to separate polyester and cotton blended fabrics in order to recycle and reuse them at scale. Have a read, this one is super exciting; https://hmfoundation.com/project/recycling-the-green-machine/

I look forward to sharing lots more great resources with you and I hope these give you something positive to takeaway and an insight into what the future of the fashion industry could look like. 
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Love
Allana x

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